
As a nationally recognised business, Sutcliffe Play has transformed playgrounds in every corner of the UK, and we’re proud of the impact that our work has in creating happier, healthier, and more resilient communities across the country. Alongside our commitment to fun, thrilling and inclusive play, this responsibility to people and place is one we take especially seriously, and seek to reflect as often as possible in our wider business endeavours. In our own area of West Yorkshire, for instance, this has included regularly donating to good local causes, as well as bringing a fully working playground (free to attend and open 24 hours a day) to our head office, for every local family to enjoy communally.
In late 2025, we took up another such opportunity, by collaborating with a local school on a unique project. Moorthorpe Primary School is a non-selective establishment located just up the road from our head office in South Elmsall, West Yorkshire, an area which is considered extremely deprived – as such, many of the school’s intake come from difficult homes, with high levels of deprivation.
The school’s Key Stage 1 lead and educational trip co-ordinator, Amy Norman, contacted Sutcliffe Play to enquire about experiences for the children at our head office. She explained that, as part of the National Curriculum, the school’s Year 6 pupils were undertaking a design and technology project which centred on the creation of a new playground and equipment.
Supporting the Community
We were very keen to assist in this project, and contribute to the children’s educational and social development in any way we could. We welcomed Amy to our head office shortly after this initial contact, and over the course of an hour-long meeting, our Managing Director Rob, our Sales and Marketing Director Andy, and our Area Sales Manager Sheryl worked with her to understand the nature of the school and its surrounding areas, as well as some of the economic and behavioural challenges it faced.
She spoke passionately about the poverty of aspiration that existed amongst many of the children as a result of their difficult home lives, and the knock-on effects of this on their subsequent careers and life chances. We immediately recognised the difference we could make to this situation, as a well-respected local enterprise which has provided secure and fulfilling jobs in West Yorkshire for generations, and we worked with Amy to plan a fulfilling experience for the pupils that would not only enrich their education, but expand their long-term horizons.

Expanding Horizons
This commenced two months later, in September 2025, when we were excited to welcome 30 bright and enquiring Year 6 pupils to our head office; in recognition of the school’s challenging financial situation, we were also pleased to fully cover the cost of their transportation. The initial part of the day involved an in-depth presentation to the children from Andy and Sheryl, who offered a comprehensive overview of Sutcliffe Play’s work from play area design to manufacturing and installation, and took questions from the pupils afterwards. This was a very engaging exercise for the children, and their questions were thoughtful, relevant and well considered.

After this, the concepts they’d been hearing about were brought to vivid life, as Sheryl and Andy led them on a fully guided tour around our factory. Here they witnessed every area of our manufacturing operation up close, including assembly, welding, metals, rubber, routing, wrapping and more, an experience which was crucial in helping the pupils to comprehend what they’d just heard in much greater physical detail.
The trip culminated in a short visit to the playground outside the factory, where the children enjoyed trying out some of our latest equipment and letting off steam with friends, as their ideas for their own play projects began to blossom. We also allocated a further hour in our head office for the children to eat their lunch before their transportation back to school arrived.

Back to School
The follow-up to this event took place a month later, when Andy, Sheryl, and a new recruit from our play equipment design department, Ricky, visited the school. By this time, the children had worked in pairs to design their own playgrounds and equipment before rendering them in physical form using models – a task which developed their communication and teamwork skills as well as firing their imaginations. The work was uniformly well-considered, incorporating equipment as diverse as ziplines, slides, swings and roundabouts, and we were heartened to see that the children had fully understood and implemented the insights they’d gained from their previous visit, including inclusivity, accessibility, variety, play values, colour and materials, to enhance their creations.

Over the course of their visit, our team watched each pair confidently present their work, and explain the rationale for their creative decisions whilst taking on board our feedback. Andy, Sheryl and Ricky were extremely impressed by the entire class’s innovation, and inspired by how quickly they had grasped some of the most important concepts in play. They decided on the standout design, a challenging proposition given the extremely high quality of the class’s creations, and the young creators received a special prize; the rest of the class also took home a goodie bag each, in recognition of their hard work.

A Lasting Impact
Amy Norman said: ‘The partnership between Moorthorpe Primary and Sutcliffe Play made a truly meaningful difference to both our school and our children. It brought the world of playground design to life in a way that felt real, tangible, and inspiring — something we simply could not have replicated on our own. Throughout the process, our pupils not only gained a deeper understanding of design and engineering, but also developed higher aspirations for their own futures, seeing that opportunities like this can exist within their own community.
The project had a significant impact on the children’s development. It boosted their confidence, creativity, and teamwork, while also enhancing their engagement and productivity in the classroom, and giving them a strong sense of achievement and pride. It was especially important for our children to be involved in this project because many would not have access to experiences of this kind, and the generous funding for transport guaranteed that every child could participate fully, removing barriers and ensuring an inclusive and equitable experience.
Sutcliffe Play were crucial in making the project possible. Their support, expertise, and generosity — from organising the competition to delivering an authentic and inspiring experience in their factory, enabled us to offer something far beyond what we alone could realistically achieve. This partnership has had a positive lasting impact on our pupils’ wellbeing, motivation, and outlook for the future.’
This project was a fantastically rewarding one for us at Sutcliffe Play, and for the children who took part, and it was greatly encouraging to see their enthusiasm grow and their ideas take shape over the course of it. This collaboration will hopefully act as a watershed moment for so many of these pupils, whose life chances may previously have been written off by some, and will spark their curiosity about the wealth of career options in the design and manufacturing sectors – an outcome which can only be hugely beneficial for the future prosperity of the entire community.